The demand for expert, impactful sales strategy has never been higher. 

In today's economic landscape, consumer behaviour is shifting and businesses face increasing pressures.

And now, more than ever, extraordinary sales success isn't about being the loudest or the pushiest - it's about strategy, vision, expertise and meaningful connections.

Success in sales doesn't hinge on volume. It's built on intelligent strategies, sharp insights, and the commitment to forge genuine relationships. 

I'm Anna Payne, and I specialise in transforming business owners like you into the smartest, most strategic players in the game.

With over 25 years of award-winning experience in developing robust sales strategies, I create substantial and sustainable results. My methods are designed for those who prioritise real connections and long term success over quick sales.

Why learn from me? Because I've done what many only aspire to: co-founded and successfully exited a multi-million pound international business, set up another two succesful businesses since then, authored a best-selling sales book, sold millions of poounds of service s and consultancy personally, as well as helped hundreds of others to change the way they think about and do sales. 

I'm so excited to bring my newest, and most comprehensive ever programme to you... 

Introducing

The Sales Strategist Certification Programme

The Sales Strategist Certification Programme doesn't just teach you an end-to-end, comprehensive sales strategy that you can use to drive results within your own business - it goes beyond that, equipping you with the skills to monetise these abilities directly. 

This is the only programme I've ever devised with a plug-and-play methodology that you can apply directly to your own business, or offer as a service to clients, boosting your revenue streams like never before.

How? 

Drawing from over 25 years of firsthand experience in sales, entrepreneurship, and guiding countless clients to success, I've distilled all my hard-won wisdom into this groundbreaking course. It's not just about gaining knowledge; it's about mastering a proven system that's earned global recognition, empowering you to transform businesses and lives with confidence.

Let’s be honest for a moment. Most business owners don’t have a clue where to start when it comes to what a sales strategy actually is, or how to create one. But they know they want more sales.

This programme removes all of that guesswork and closes the knowledge gap for business owners to create and build their own effective and comprehensive sales strategy.  

• Imagine the satisfaction of having a rock-solid, time-tested approach to creating and implementing sales strategies that not only propel your own business forward, but also serve as game-changers for your clients.
• Consider the multitude of clients whose businesses you'll transform and impact profoundly with your newfound knowledge and expertise.
• And envision the substantial boost to your earning potential as you tap into a market hungry for innovative sales solutions, positioning yourself as the go-to expert in driving revenue growth.

With these skills, you will help your clients - current and future - close their biggest gap.

This programme is not just another sales course. It’s a career-changing up-level of your skills, giving you all the tools to:

• Sharpen your persuasive skills without ever feeling like you’re being pushy. Master the art of selling in a way that feels natural and helpful, never sleazy. You’ll learn from someone who’s not only sold millions but has also empowered others to excel in their sales careers.
• Create new revenue opportunities both in and beyond your business. I'll guide you in building valuable, enduring relationships that catalyse consistent revenue streams, benefiting both you and your clients.
• Dramatically increase your impact and earnings. Move beyond traditional selling tactics. I’ll equip you with innovative strategies that will elevate your performance beyond your competitors - and even your own expectations.

With the Certified Sales Strategist Programme, you’ll gain a revolutionary perspective on what effective selling really involves. It’s time to revolutionise your approach, redefine your strategies, and realise the success you've always envisioned.

About CPD Accreditation

The Alba Business & Sales Academy with Anna Payne is accredited by the CPD Certification Services. And as such, each certified training is globally, professionally recognised. 

Here’s what CPD says about accreditation: 

“Accredited CPD training means the learning activity has reached the required Continuing Professional Development standards and benchmarks. The learning value has been scrutinised to ensure integrity and quality”

Why is it so beneficial to gain a certified accreditation in Sales Strategy?

The Sales Certification will mean that you will not only learn how to create your own sales strategy, but you will also have the process and depth of knowledge to turn this knowledge into a lucrative revenue stream by offering your expertise to clients.

The benefits are twofold;

Firstly you know that the certification is going to qualify you to expert level. Meaning that when you become a Certified Sales Strategist, not only do you have that accreditation against your name, and the skills to create success in your own business, you have the depth of skills needed to teach what you have learnt to your clients.

But it’s also about your value in the market and the way clients perceive you when you are certified. Especially when it is from a trusted, recognised and respected body like the CPD Certification Service. That makes people see you as an authority, and an expert, right? And that builds trust, and increases your perceived value. Which makes it a lot more likely that they will invest in your services and you will be well paid for the work you do.

You will be certified in Sales Strategy to demonstrate your expertise.

• You will have the knowledge and tools to operate as a Sales Strategist.

• You will be able to increase your own sales 

• You will also be able to create a new or enhanced revenue stream offering sales training, consultancy, strategy and coaching 

• You will be in a position to help your clients create and build their own effective and comprehensive strategies.

• Sales experts are much sought after 

When you become a Certified Sales Strategist, not only do you have that accreditation as a mark of quality, trust and expertise against your name, you will also have the skills to teach what you have learnt to your clients.