12 x monthly payments £180 (inc VAT)

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The CPD Accredited Sales Strategist Programme

12 x monthly payments of £150 + VAT = £180

The end-to-end, comprehensive sales strategy to drive results within your own business and the skills to monetise these abilities directly. 

What's Included?

  • Starting on 21st May and lasting for 8 weeks, each module of this CPD accredited programme is designed to build upon the last, ensuring a comprehensive understanding and mastery of the sales process. 

  • All modules are delivered live, over Zoom with Q&A at the end. (Replays will be available)

  • You will also have two further weeks of live Q&As and support at the end of the modules.

  • To support you, you will join my private Slack channel where you can network, ask questions and support each other as you go. 

  • Exclusive referral opportunity: Upon completion and qualification, you will also have a permanent spot in my Certified Sales Strategist Directory. This exclusive placement not only enhances your visibility but also enables me to refer direct enquiries from my own agency and others who seek top-tier sales strategists. This directory acts as a bridge, connecting you with potential clients and opportunities, thereby maximising your professional reach and business growth potential.

  • I'll also help with your visibility by promoting every single certified Sales Strategist to my audience upon completion of their certification.


Module 1: Introduction to Effective Business Techniques
This module lays the groundwork for understanding today's sales world and what it means to be a strategic thinker in sales. You'll get set up with the right mindset and strategies to succeed from the start.

Module 2: Sales Prospecting and Lead Generation
Prospecting is the lifeblood of sales, so understanding how to effectively generate and qualify leads is crucial, so this module focuses on filling your sales pipeline with quality leads to keep your business healthy.

Module 3: Building Rapport and Establishing Trust
The ability to build rapport and trust is essential to converting prospects into loyal clients, and module 3 prepares you to create meaningful, lasting relationships that drive sales and client retention.

Module 4: Consultative Selling and Needs Assessment
Moving from a basic selling approach to a more consultative style means getting to the heart of what your clients really need, and solving their unique challenges. This shift helps you become a trusted advisor and builds loyalty and referrals.

Module 5: Creating Compelling Business Presentations
Mastering the art of presentation is essential for conveying value and persuading key decision-makers effectively, and this module will boost your ability to influence and persuade, significantly improving your chances of sealing deals.

Module 6: Handling Objections and Negotiation Strategies
Being able to handle objections smoothly and negotiate effectively is crucial for closing deals and achieving favourable outcomes, and I will teach you how to do this ethically and with integrity. This module will strengthen your negotiation abilities, helping you overcome sales challenges and close more deals confidently.

Module 7: Closing Techniques and Sales Follow-Up
The ability to close effectively is what ultimately converts prospects into paying clients and is a crucial part of the sales process. This penultimate module will enhance your closing skills, ensuring you leverage every single opportunity to maximise sales results.

Module 8: Sales Performance Metrics and Continuous Improvement
Knowing how to measure your sales success and continuously improve your tactics is vital for sustained growth and achievement in sales, and the final module of the programme equips you with the tools to consistently evaluate and enhance your sales approach, driving continued success and growth.

This is the only programme I've ever devised with a plug-and-play methodology that you can apply directly to your own business, or offer as a service to clients, boosting your revenue streams like never before.

What People Are Saying:

From the moment I first heard Anna speak about sales I knew I wanted to work with her. I first joined her membership and then Momentum and am now in her Rise Up Mastermind. At each support level I have made my investment back in less than 2 months. Since joining the mastermind my turnover each month has got bigger and better - Feb 4k, March 8k and April 15k. Anna's support, wisdom and generosity are second to non. Knowing I have her in my corner when it comes to my sales strategy gives me the confidence to put myself out there and make my business a success

Emma Rowland

Anna has opened my eyes to the inside track on sales! I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it. I now know exactly what to do, when, and how to do it, and it’s really very easy. The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.

Anne Cheshire