**8 weeks Live Coaching & Mentoring, with me, Anna**

*PLUS Bonus 3-months of support, so you can implement, action and refine what you learn* 
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Everyone wants to make more sales, but the key to building a successful business isn’t just more selling...

 

It’s selling something that your ideal clients can’t wait to say yes to.

  • When your service is genuinely needed,

  • When your offer solves a real problem,

  • And when you connect emotionally and psychologically with your audience...

 

Sales feel easier. More natural. More consistent.

Your business thrives. You thrive.

Your Business Gets to Be Simple (and Successful)

 

If you're full of ideas but stuck in a cycle of over-delivering, tweaking, switching and juggling clients and offers, you're not alone.

Most business owners are told to scale by launching new things constantly: memberships, courses, live events, micro-offers, high-ticket.... But more often than not, that leads to scattered focus, inconsistent income and a business that drains your energy.

SAGE is here to change that.

Imagine having one brilliant, scalable signature offer, something you’re proud of, that your ideal clients are excited to buy and that generates consistent revenue without constant reinvention.

That’s what we create together inside this programme.

Let’s simplify, scale and build your business.

Make your service so good and your offer so compelling, that you have clients lining up to work with you... 

 

There is both a science and an art to getting this right.

Over the last few years, I’ve refined a methodology for it, through my work with 1:1 and mastermind clients.

Now I’ve brought together, the proven offer creation method and the psychology-driven sales strategy, inside this group programme to help you;

  • Create or refine your standout signature offer or service  

  • Price for profitability

  • Position it to sell

  • Have the potential to scale your one signature service to ÂŁ100k+ revenue 

  • Build the lead generation and sales systems to scale it

  • Get high-touch support as you implement every step


This is the perfect blend of strategy, action, mindset, and accountability. And it gets real results.

Are you ready? Ready to create, market, sell and scale that offer?

  • The one your clients can’t stop talking about.
  • The one that positions you as the go-to expert in your field.
  • The one that you feel confident selling because it delivers incredible results on repeat.
  • And most importantly, one that’s priced for predictable, scalable and healthy revenue. 

Introducing

An 8-week live group programme, with 3 bonus months of support, designed to help you:

 

âś… Create your standout signature offer
✅ Build a highly effective sales system 
✅ Build a £100k+ revenue stream from one signature offer or service
âś… Grow with focus, momentum and a clear strategy

Whether you’re refining your core offer or starting from scratch, you’ll get step-by-step guidance and high-touch support to build a business that’s scalable, profitable, and feels like you.

How It Works


SAGE is built around my SCALE methodology. The framework I’ve used to help hundreds of business owners increase their sales, scale sustainably, and build a business that actually works for their life. 
We’ll move through five core phases.

Your SAGE Timetable

 

Curious about what the 8 weeks together will look like in practice?

Here’s the full SAGE timetable, giving you a clear overview of how we move through each pillar and support you to take aligned focussed action with built-in implementation time to ensure you actually do the work (not just learn it).

DOWNLOAD THE TIMETABLE

Just A Few Recent Results From SCALE

  • ÂŁ47k launch after simplifying one offer
  • 10 sales in one week after implementing a new sales process
  • Doubled monthly revenue in 90 days
  • Sold first group programmes
  • Sold 10 courses on pre-sale -  £6250 cash collected 
  • Made money back from programme within 6 weeks 
  • Charging appropriately instead of under-charging and eliminating scope creep
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What's Included

 

đź“ą Weekly On-Demand Training Videos
Each week, you’ll get practical training and clear actions, designed to move you forward fast. You’ll also get templates, tools and workbooks to guide you through each step. No fluff, just strategies that work.

🧠 Weekly Live Calls Q&A & Implementation
Got questions? I’ve got answers. These sessions give you the chance to get personalised feedback, troubleshoot roadblocks, and keep up your momentum with support. These calls are where the ideas flow, good ideas become great ideas and magic happens.

đź’¬ Private Community
Ask questions, share wins, get unstuck, and stay connected between sessions. You’ll be surrounded by other business owners who are taking action and moving forward alongside you.

⚙️ Built-In Implementation Weeks
Enough breathing space to implement what you’re learning. I don’t want you just to consume information, I want you to take action. These weeks are designed to help you refine and apply what you’ve learned to make real progress.  

 

💻 BONUS - 3 x Monthly Implementation Calls
During the bonus 3-month support period, we’ll have 3 group calls to support you as you implement, refine, and scale your offer. Use these calls to troubleshoot, stay accountable, or go deeper on any area where you need support. 

Plus Bonuses  


FAST ACTION BONUS 
⚡ 1:1 Strategy Session with Anna
A one to one strategy call with me to support you with exactly what you need, right when you need it. whether it's pricing, messaging or mapping out your launch, we get right to what you need to move forward. *May be taken any time until 30/9/25. 

 

PAY IN FULL BONUS 🎉Mastermind Day
Join me for an in-person SAGE Group Mastermind day in Edinburgh. Connect with other entrepreneurs, identify your greatest opportunities and map out your next big moves with my support. *Buy before 1pm Thursday 3rd April*

 

BONUS 1 📦 Presale Magic Course & Toolkit

Get full access to my course on how to pre-sell your offer before you build it, so you can start generating income quickly, validate your idea with real buyers, and build your course or programme with confidence.

  • Email pre-launch sequence

  • Social media caption templates

  • 43 square post designs, reels and story templates

 

BONUS 2⚡ Audience Building Bundle
Get 10 high-converting lead magnet and digital offer templates in Canva, ready to brand and launch. Perfect for growing your email list with dream clients.

Want More Support? There's a VIP Option

 

All of the deliverables and bonuses above

PLUS

Three Private 1:1 Strategy & Coaching Calls
Upgrade to VIP and get three private 1:1 strategy and coaching calls with me. These calls give you personalised support throughout the programme, whether it’s troubleshooting, scaling your results, or tackling specific challenges. Spread them out as needed to ensure you stay on track and make the most of your progress.

Priority Support
As a VIP, you’ll also gain priority access to me through our private Slack channel. Ask questions, get feedback, and receive guaranteed responses by the next working day, so you’ll always have the guidance you need when you need it.

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Your Investment

Join the April cohort of SAGE: The Sales Accelerator Group Experience

What you get:

  • 8 weeks of live coaching and mentoring with Anna
  • Weekly training, Q&A and implementation support
  • Access to a private Slack community
  • Built-in implementation weeks so you can take real action
  • 3 months of continued support after the core programme ends
  • Bonus resources, templates, and tools (including the Presell Toolkit & Audience Building Bundle)
  • Optional in-person Client Success Day in Edinburgh

 

Flexible Payment Options 

Pay in full

£1250 + VAT 

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4 x Monthly Instalments

£343.75 + VAT 

BUY NOW

12 x Monthly Instalments

£115 + VAT 

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Looking for VIP support

VIP Pay in Full

£2500 + VAT 

BUY NOW

VIP 4 x Monthly Instalments

£687.50 + VAT 

BUY NOW

My Guarantee to You

 

I want this to be an easy yes for you. And I’m so confident in the results this system delivers that I’m backing it with a guarantee:

If you show up, do the work, and don’t make your investment back within 12 weeks, I'll help you until you do.

Here’s what that looks like:

  • Attend the Sessions: Show up live or catch the replays.
  • Engage Fully: Participate in the community, ask questions, and share insights.
  • Do the Work: Complete the exercises and implement what you learn.

If you’ve followed the process and you’re not seeing results, I’ll invite you into the next cohort at no cost.

Because I’m fully committed to your success.

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Client Results

At each support level I have made my investment back in less than 2 months. 

Since joining the mastermind my turnover each month has got bigger and better - Feb 4k, March 8k and April 15k. I've just recently launched again which ended up being a 47k launch. One year into this new business and will definitely hit 6 figures in the next few months! 

Anna's support, wisdom and generosity are second to none. Knowing I have her in my corner when it comes to my sales strategy gives me the confidence to put myself out there and make my business a success.'


Emma Rowland

'Anna has opened my eyes to the inside track on sales!  I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it.  I now know exactly what to do, when, and how to do it, and it’s really very easy.  The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'

Anne Cheshire

The Programme Breakdown

The Foundations: It Starts With You

 

Before you get into the strategy, you need to get clear on the vision. YOUR vision so we know where you're going.

  • We’ll begin by getting crystal clear on   what success looks like for you (not what the internet says it should be) 
  • Clarify how much you want to earn, work, and impact, and what you want your business to do 
  • Apply positive psychology principles and leverage your strengths and values
  • This is about designing a business that in all ways supports the life you want.  

This part is crucial. Without a clear direction, even the best strategies won’t get you where you want to go.

Pillar 1: Create Your Brilliant Offer

No more jumping from idea to idea. You’ll create one powerful signature offer that your ideal clients want and need.

You’ll:

  • Build an offer that delivers real results, and feels exciting to sell

  • Build an offer that solves real, pressing problems, positioning you as the expert they’ve been looking for.
  • Learn how to differentiate it in a crowded market
  • Feel confident every time you show up to sell it because you know it delivers results.
  • Design it to be scalable, so you never hit a ceiling on your income or impact

Stop second-guessing and start confidently succeeding. In SAGE, we’ll ensure your offer is built to sell from day one.

Pillar 2: Generate Leads That Actually Convert

 

Forget wasting hours of your time, endlessly creating content that goes nowhere. You’ll build a sustainable organic lead generation system that works for you, and brings in ideal clients consistently.

  • Attract qualified leads without needing to be everywhere all the time

  • Choose lead-gen strategies that suit your strengths and preferences so it doesn't feel like a grind

  • Set up a repeatable process that feels simple, not stressful

Most people are inconsistent with leads, which means inconsistent sales. Not you. Not anymore. In SAGE, we build a sustainable and scalable lead generation system so that lead flow becomes predictable and way less stressful.

Pillar 3: Consistent Sales with Ease

 

Sales don’t have to feel awkward or pushy. I'll show you how to sell in a way that feels natural, effective, and in integrity.

You’ll:

  • Guide people from curious to committed with ease

  • Handle objections before they even arise

  • Learn how to follow up in a way that builds trust (instead of feeling awkward or annoying)

When you have a system for sales conversations and conversions, you’ll never need to wing it again.

  • Sales should never feel awkward. I’ll teach you how to create a sales process that’s smooth, natural, and effective.
  • You’ll learn exactly how to guide people from initial interest through to commited client.
  • You'll learn how you can pre-empt objections and build trust along the way.
  • You'll also learn how to follow up in a way that feels helpful and drives trust instead of feeling pushy and off-putting.
  • Selling will become a comfortable, enjoyable process that feels aligned with your values and your client needs, so you can confidently make sales every time. 

When sales feel forced or awkward, we avoid it. It's human nature, but that is leading to so much missed opportunity for you. And it’s easily fixable...

SAGE gives you the exact steps and process to build your sales system and to make sales conversations and conversions feel easy and natural.

The Result?


You’ll walk away with:

  • A standout signature offer that will drive revenue into your business 

  • A lead generation system that works

  • A sales process you feel great about using

  • Confidence in your strategy, your value, and your business

  • everything you need to create real impact and results 
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FAQs

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Meet Your Mentor, Anna Payne

And no - you don’t need to be the loudest voice in the room to excel at sales!

 

I’m Anna Payne, and with over 25 years of experience in sales and business, I’ve learned that real success isn’t about pushy tactics, it’s about building trust, creating value, and showing up with a clear strategy.

I’m here to help you sell with integrity and ease, and grow a business that truly supports the life you want.

 

About Anna

 

  • Co-founded and scaled a multi-7-figure international business

  • Worked with clients across 15 countries, from corporates to solo entrepreneurs

  • Led high-performing teams and closed millions in sales

  • Built three successful businesses — all based on long-term relationships, smart strategy, and results

  • Written a #1 bestselling book, Everything You’ve Been Taught About Sales Is Wrong (Probably)

  • Spoken internationally on sales, strategy, and sustainable success

Whether you’re just starting out or scaling to your next level, SAGE is where I bring the full depth of my experience to support you.

Let’s build something brilliant together.

Why Choose SAGE* 

(*and why now is the best time to join)

They say the best time to plant a tree was 20 years ago. The second-best time? Right now.

The same is true for your business. If you start now, you'll be perfectly placed to:

  • Do the work before summer kicks in
  • Launch or refine your offer with clarity and confidence
  • Use your summer bonus support to refine, test, and build momentum
  • Head into the busy September-to-year-end season with a proven offer and sales system already in place

If you’ve been waiting for the right way to accelerate your growth and build a business that truly works for you... This is it.

Let’s do it.

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