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Introducing

The Sales Accelerator Programme  

CREATE, MARKET, SELL & SCALE YOUR SIGNATURE OFFER, 

OVER THE NEXT 90 DAYS

**Join my case study group for additional support and the lowest price this programme will ever be sold at**

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Everyone wants to make more sales, but most people miss this vital step…

 

The first step to building a profitable, predictable, and scalable business isn't just making more sales, it's having an offer your ideal clients can’t resist.

A truly brilliant offer does more than help you sell, it has clients lining up to work with you.

If your offer isn’t solving real problems or connecting emotionally and psychologically with your audience, you’ll always struggle to make sales.

That’s why I’m here to help you get this part right. I’ve taken the proven offer creation methodology I use with my 1:1 and mastermind clients and combined it with my sales and business strategy—and for the very first time, I’m teaching it inside a group programme.

Join my exclusive case study group for this first round of the group programme and create your brilliant signature offer that’s not only compelling but scalable to six figures and beyond. Together, we’ll build your system to attract leads, convert them to sales, and scale your business to wherever it is that you want to get to.

Why You Need a Signature Offer*

(*And the Strategy to Market, Sell, and Scale It)

 

As online business owners, we’re often multi-passionate and overflowing with ideas to help our clients. Sound familiar? (Yes, I’m talking to you! I see you. But hey, no judgement, because yes, me too...)

But here’s the thing, your biggest strength can also become your biggest weakness. You know you’ve got untapped potential, and so you keep chasing the next ‘big thing’. A membership, a digital course, running live events, or micro-offers... You’ve probably been told that’s the key to scaling your business. But what if it’s not?

Jumping from idea to idea, offer to offer, never truly building something solid. In fact it’s exhausting. You tweak and launch, but never feel like you’re nailing it so you move onto the next thing.

That means you’re juggling multiple offers, unsure which one to focus on. It feels like you’re constantly starting from scratch, trying to be everywhere at once, but still not seeing the traction you need.

Cue the next shiny object, and the cycle starts again.

But what if, instead of constantly juggling, you had your thing? One brilliant, scalable offer that feels fun and exciting and valuable to deliver and it's equally irresistible to your ideal clients.

Imagine this:

  • One offer that you know inside out, that consistently delivers results.
  • No more scrambling between five different offers or tweaking endlessly.
  • One strategy that generates leads, converts them into clients, and brings in predictable, scalable revenue.

With a signature offer that’s clear, compelling, and built to scale, you can finally focus.

Perfecting and refining that one offer allows you to build a business that doesn’t drain your energy, but instead frees up your time and gives you more control.

No more juggling. No more endless tweaking. Just one offer, one funnel, and one strategy that works, leaving you with the freedom to truly enjoy your business and life.

 

Are you ready? Ready to create, market, sell, and scale that one offer?

 

  • The one your clients can’t stop talking about.
  • The offer that positions you as the go-to expert in your field.
  • An offer that you feel confident selling because it delivers incredible results on repeat.
  • And, most importantly, one that’s priced for predictable, scalable, and healthy revenue.

 

Let me introduce you to... 

The Sales Accelerator Group Experience 

(or SAGE for short) 

 

CREATE MARKET, SELL AND SCALE YOUR SIGNATURE OFFER.

 

  • One irresistible offer to promote.
  • One streamlined funnel to fine-tune.
  • One consistent strategy that lets you work smarter, not harder.

This is about creating a business that works for you, not one that pulls you in a million different directions.

With my proven SCALE methodology, I’ll guide you through the entire process, helping you build a profitable, scalable signature offer in just 90 days. 

 

What You’ll Achieve:

  •  Create Your Brilliant Signature Offer: Develop an offer your ideal clients can’t wait to say yes to. (We’ll make sure it’s scalable and generates recurring revenue too.)
  • Generate High-Quality Leads: Build a system that consistently brings in qualified leads, without overwhelming you.
  • Consistent Sales with Ease: Learn how to convert those leads into paying clients, with strategies that align with your values and business goals. 

 

About This Case Study Group:

This is the first-ever intake to the group experience, which means you’ll receive:

  • Intensive support and access to me throughout the programme.
  • A hands-on, tailored approach to help you implement and refine each step.
  • An exclusive founder’s round price that won’t be offered again.
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The Programme Breakdown

The Foundations: It Starts With You


Before we start with the strategy, we need to get clear on the vision. Your vision. What do you truly want for your business and life? This isn’t just about hitting sales goals; it’s about designing a business that in all ways supports the life you want. By getting clear on what you want to achieve, both financially and personally, we’ll ensure that the offer you build fits into the bigger picture of your dream business and life. We'll also explore your strengths and your values and how you can leverage these as we move onto the strategic and oimplementation pillars. 

Pillar 1: Create Your Brilliant Offer

 

  • No more jumping from idea to idea. In this pillar, you’ll create one powerful signature offer that your ideal clients want and need.
  • You’ll build an offer that solves real, pressing problems, positioning you as the expert they’ve been looking for.
  • You’ll feel confident every time you show up to sell it because you’ll know it delivers results.
  • With a clear, compelling offer, you’ll stop second-guessing and start scaling. It will also be built to be scalable, meaning you're not ging to hit a ceiling. 

Without this clarity, it’s easy to fall into the trap of multiple half-finished offers, too many ideas and not enough action, scattered focus, inconsistent revenue, and you working far too hard, with too little to show for it. In SAGE, we’ll ensure your offer is built to sell and scalable from day one, so you avoid this common pitfall.

Pillar 2: Generate Leads

 

  • Forget wasting hours on content that doesn’t convert. I’ll show you how to attract and nurture leads consistently, without burning out.
  • You’ll develop a lead generation system that’s tailored to your strengths and preferences, so it works for you and doesn’t feel like a grind.
  • This is about creating a system that brings in qualified leads, over and over again, without the stress of constantly chasing after them or wondering where your next inquiry will come from.

Most business owners are inconsistent when it comes to lead generation rely and have inconsistent results, leading to feast-and-famine cycles. In SAGE, we build a sustainable and scalable lead generation system so that lead flow becomes predictable and way less stressful.

Pillar 3: Consistent Sales with Ease

 

  • Sales should never feel awkward. I’ll teach you how to create a sales process that’s smooth, natural, and effective.
  • You’ll learn exactly how to guide people from initial interest through to commited client.
  • You'll learn how you can pre-empt objections and build trust along the way.
  • You'll also learn how to follow up in a way that feels helpful and drives trust instead of feeling pushy and off-putting.
  • Selling will become a comfortable, enjoyable process that feels aligned with your values and your client needs, so you can confidently make sales every time. 

When sales feel forced or awkward, we avoid it. It's human nature, but that is leading to so much missed opportunity for you. And it’s easily fixable...

SAGE gives you the exact steps and process to build your sales system and to make sales conversations and conversions feel easy and natural.

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What's Included

 

  • Weekly Live Training Calls
    I’ll be there with you every week, guiding you through each step with clear, actionable advice that you can implement right away. No fluff, just strategies that get results.

  • Q&A Sessions
    Got questions? I’ve got answers. These sessions give you the chance to get personalised feedback so you can overcome any roadblocks and keep moving forward with confidence.

  • Co-Working Sessions
    Time to get things done! Join our focused co-working sessions where you’ll have dedicated time to work on your business. I’ll be there to answer questions, offer support, and keep you on track.

  • Slack Community
    Stay connected between calls. Inside our Slack group, you can share wins, get advice, and connect with me and other driven entrepreneurs working toward the same goals.

  • Implementation Weeks
    We’ve built in dedicated time for you to implement everything you’ve learned—so you don’t just consume information, you take action. These weeks are designed to help you refine and apply what you’ve learned to make real progress.

  • First Access Benefits
    As part of this case study group, you’ll receive enhanced support, direct feedback, and a special founder’s price that won’t be available again. 

 

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Bonuses & VIP Option

 

Additional Bonuses for Everyone

  • Client Success Day in Edinburgh
    Join me for an exclusive in-person strategy and 2025 planning day in Edinburgh. This day is all about celebrating your progress and mapping out your biggest goals for the year ahead. We’ll strategise, connect, and ensure you have a rock-solid plan for 2025.

  •  Audience Building Bundle
    Kickstart your audience growth with 10 high-quality lead magnet and digital offer templates, ready for you to brand and use to build your email list. These templates are designed to attract your ideal clients and convert them into subscribers, helping you grow your audience quickly and effectively.

  •  Presell Your Offer Toolkit
    This toolkit is designed to help you nail your next presale with ease. You’ll receive:

    • 6-Page Presell Email Sequence: Proven templates that build anticipation and drive sales.
    • 2 Social Media Caption Templates: Ready-made captions designed to spark engagement and excitement around your offer.
    • 43 Square Social Media Posts: A set of visual posts to promote your offer across your platforms.
    • 43 Done-for-You Reels & Story Templates: Engaging video templates to help you captivate your audience and boost conversions.


VIP Option:

 

Three Private 1:1 Strategy & Coaching Calls
Upgrade to VIP and get three private 1:1 strategy and coaching calls with me. These calls give you personalised support throughout the programme, whether it’s troubleshooting, scaling your results, or tackling specific challenges. Spread them out as needed to ensure you stay on track and make the most of your progress.

Priority Support
As a VIP, you’ll also gain priority access to me through our private Slack channel. Ask questions, get feedback, and receive guaranteed responses within 1-2 working days, so you’ll always have the guidance you need when you need it.

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Why Choose SAGE* 

(*and why now is the best time to join)

  •  This isn’t your typical online course. SAGE is about action, implementation, and getting real results. You’ll get hands-on support, not just content.

  • As part of this first-ever case study group, you’ll receive a level of personalised guidance that goes far beyond a course. With live, interactive sessions, small group discussions, and direct feedback, we’ll ensure you stay on track every step of the way.

  • Plus, as a founding participant, you’ll receive extra support with implementation and a one-time, reduced pricing offer that won’t ever be repeated.

     

If you’ve been waiting for the perfect moment to create your signature offer and build a business that works for you, this is it. Let’s do this together!

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Testimonials

' From the moment I first heard Anna speak about sales I knew I wanted to work with her. I first joined her membership, then Momentum and am now in her Mastermind. At each support level I have made my investment back in less than 2 months. 

Since joining the mastermind my turnover each month has got bigger and better - Feb 4k, March 8k and April 15k. I've just recently launched again which ended up being a 47k launch. One year into this new business and will definitely hit 6 figures in the next few months! 

Anna's support, wisdom and generosity are second to none. Knowing I have her in my corner when it comes to my sales strategy gives me the confidence to put myself out there and make my business a success.'


Emma Rowland

'Anna has opened my eyes to the inside track on sales!  I wasn’t afraid of selling, but I didn’t quite know how to do it, when, how often, or how to actually structure or schedule it.  I now know exactly what to do, when, and how to do it, and it’s really very easy.  The best thing is, when I first followed her step by step instructions, I made ten (ten!) sales in one week, and now, despite all the other enticing offers out there to learn about sales, I’ve stuck with her method, as it makes sense, and it works.'

Anne Cheshire

Here’s my guarantee ...

 

I’m confident that if you commit to the programme, actively participate, and complete the work, you’ll see a big transformation. But if you do all that and still don’t make at least your investment back, I’ll invite you to join the next round of SAGE, completely free of charge, so we can keep working together to get you those results.

Here’s how it works:

  1. Attend the Sessions: Show up live or watch the replays.
  2. Engage Fully: Be active in our Slack community— ask questions, share insights, and participate.
  3. Do the Work: Complete the exercises, implement the strategies, and document your efforts.

If you’ve followed the process ffully but aren’t seeing results, I’ll support you in the next round of SAGE at no extra cost.

I believe in the power of this programme, and I’m fully committed to your success.

 

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FAQs

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Meet Anna Payne

And no - you don’t need to be the loudest voice in the room to excel at sales!

I’m Anna Payne, and with over 25 years in sales and business, I’ve learned that true success isn’t about being pushy or loud—it’s about having the right strategy and taking consistent action.

I focus on relationships, value, and long-term results. That’s how I teach sales and business strategy, helping you build a sustainable business that thrives without inauthentic tactics or high-pressure, pushy sales.

 

About Anna

With a successful career spanning 25+ years, I specialise in helping entrepreneurs grow their businesses through proven sales and business strategies. My approach is all about sustainable success, focusing on building lasting relationships with clients.

As an introvert, I know firsthand that pushy sales tactics don’t work for everyone—and they don’t have to. My gentle, value-driven sales approach has helped me sell millions of pounds worth of services and products, build three thriving businesses, and help countless business owners increase their revenue.

I’ve worked with a range of clients—from corporates and governments to small business owners, and have a wealth of experience across sales, scaling, leadership, and online business.

Some career highlights include:

  • Co-founder and Managing Director of a multi-7 figure turnover, award-winning international recruitment business, with a successful exit.
  • Leading a high-performing team of 25 staff and working with clients across 15 countries.
  • Experience selling to B2B, corporates, governments, SMEs, and consumers internationally.
  • Founder of two more successful businesses.
  • International keynote speaker on sales and business strategy.
  • Psychology background and expertise in recruitment.
  • Number One Bestselling Author of *Everything You’ve Been Taught About Sales Is Wrong (*Probably).

Remember, this is the only time you can join the case study group at the founder's price.

If you’ve been struggling to create your signature offer and build a business that works for you, or you’ve been waiting for the perfect moment to work with me, this is it. Let’s make it happen.

Ready to get started? Click below to select your preferred payment plan and join The Sales Accelerator Group Experience so you can take the first step toward building the business (and life) you truly want.

Let’s get started!

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