Business Success In 2025?
You need a plan!
You're a business owner with huge ambition. Â But to transform your dreams into reality, you need more than just courage; you need a concrete strategy, actionable steps and the right support around you.
No more winging it, no more running fast to stay still, or getting distracted.
Let's make 2025 the year that you power your business towards your biggest goals with solid sales, marketing, business strategy and community.
Join Anna Payne and Niki Hutchison in person for a full day and let's create your winning plan.
Book NowIntroducing...
The Sales, Strategy & Sparkle Event
November 20th 10am-4pm, Edinburgh City Centre
Probably my favourite event of the year, it’s time to spend the day working in the company of other like-minded business owners on your business strategy.
You'll leave totally clear on how you can unlock the results and the potential within your business, with a whole host of new contacts and connections. Â
Lean into your biggest opportunities, do more of what you love and let’s create your strategy to build a business that you love and that gives you the success you truly want.Â
We will set exciting goals with real mission and purpose, tthen back that up with a solid strategy and sales plan to deliver the results you need.Â
Book NowYou Are InvitedÂ
Join us for Strategy, Sales and Sparkle in a stunning central Edinburgh location. You are going to love it here!
What Is The Event About?Â
Strategy, sales and sparkle felt like a suitably festive name for my 2025 Strategic Planning event. But seriously, strategy, sales (and maybe a bit of magic) are exactly what you need in your business to succeed and that’s what we’ll be working on together during this day.Â
This is a group event, blending goal setting, strategic planning and reviewing your biggest challenges and opportunities before we take a deep dive into your sales and marketing and make sure that you go into 2025 absolutely clear not only what you are selling, but how you are going to sell it, who you are going to sell it to and how you are going to get in front of these people.Â
As well as learning, there will be time for reflection, time for you to plan and plenty of time for questions, answers and round the table discussion.Â
I want you to leave the event with huge exciting goals, and a detailed plan that gives you total clarity on exactly how you are going to achieve them.Â
What To Expect:
- Connections that Count:Â Meet with other business owners, exchange ideas, foster collaborations, and expand your network in an environment charged with inspiration.
- Get it done: Experience a blend of strategic planning and hands-on exercises, ensuring you walk away with clarity and an actionable roadmap for 2025.
- Comfortable Setting: Enjoy our beautiful central Edinburgh venue with lunch and all refreshments included.
- Sales & Marketing Focus:Â Anna and Niki are experts in sales and marketing so know that on this day we are goiung to go big on these areas. From crafting compelling offers and pinpointing your messaging to audience building and lead generation plans, and how to actually drive and grow sales, we'll leave no stone unturned.
Who Is It ForÂ
Business owners and leaders who want to be clear on their plan to launch, grow and succeed
When Is ItÂ
20th November 2024 from 10am to 4pm in central Edinburgh (less than 5 min walk from train, bus, and tram link that connects Edinburgh Airport) Â
What’s IncludedÂ
Our day is planned to ensure that you have space to dream big and the strategy to bring those dreams to life and a tangible plan to make 2025 your most successful year yet.
- Lunch &Â Refreshments
- Networking and communityÂ
- Strategy sessions
- Q&A
- Guest experts
Meet Your Hosts, Anna & Niki
Anna Payne, Sales Expert & Business Growth Strategist
Anna is a sales and business growth expert with first hand experience of launching, scaling and leading successful businesses. Â
She’s also an introvert, and 100% allergic to any pushy or annoying sales tactics. So not your typical sales expert. It’s all about relationships, integrity and value and she’s on a mission to and she's on a mission to help more people to build brilliant businesses by upskilling in sales and strategy.  This starts with ripping up the rulebook of sleazy sales and saying bye bye to bro-marketing forever.Â
Over a career spanning 25 years, Anna has worked in fast growing SMEs and has co-founded or solo founded three successful businesses since 2008, each achieving six-figure or multi-six-figure sales within the first 12 months. And all still thriving today.Â
She’s sold online, offline, b2b and b2c, won clients across 15 countries and five continents and grown and led high-achieving sales teams.
Most recently she's grown a successful sales consultancy business, which includes a done for you sales agency, a membership and  mastermind, as well as authored an Amazon best selling book on sales.Â
Niki Hutchison, Marketing Strategist
Niki Hutchison is a Marketing Strategist on a mission to help as many entrepreneurial women as possible succeed in business, so that they can enjoy the choices that come with being financially free. Niki specialises in taking service-based business owners from overlooked to fully booked®.Â
After studying advertising to PostGraduate level, Niki worked as a Brand Strategist within creative agencies and believes that a good grasp of marketing is usually what stands between business success and failure.Â
Having left the world of ad agencies behind, Niki founded her first business in 2012, before setting up her marketing company in 2017. Having previously worked with large clients and corporates within the world of agencies, Niki wanted to make sure she fully understood small businesses and their unique needs, before advising them.
Marketing is often needlessly overcomplicated, so Niki simplifies things, making marketing straightforward and easy to understand. She shares her marketing knowledge and behind the scenes of her business as clearly and openly as possible, so that business owners feel confident and supported to use marketing strategically and consistently and achieve brilliant results.
Niki is a Digital Marketing Trainer for a wide range of organisations including Google, Enterprise Nation, universities and small business communities and is a Global Ambassador for Adobe Express.