*JOIN FREE FOR 30 DAYS*
I hope you'll love it and stick around, but there are no ties and you can leave at any time
*30 Days Free offer available limited time only
Make consistent leads, inquiries and sales your new normal...
Welcome to The Sales Momentum Club, a sales implementation membership, where you’ll have the tools, strategy, and action plan to make hit your sales goals.
No more sporadic wins or inconsistent cash flow..
Everyone wants more sales. But while quick wins are great, they’re just the beginning…
- Waking up to sales notifications and knowing your business is working.
- Switching off for the weekend or going on holiday and still hearing Stripe notifications pinging because you're set up for consistent sales.
- Turning that “I hope this works" into “oh wow, it’s actually happening!”. On repeat. (And that feeling never gets tired)
- A real sense of calm and confidence when it comes to your business and your success.
Welcome to your sales renaissance...
⭐ Feeling like your sales could flow more freely? You’re dedicated and talented. Yet your sales aren’t as predictable as you’d like. That’s where The Sales Momentum Club steps in, upgrading your strategy to ensure your efforts turn sporadic sales into consistent clients, every single month.
⭐ Done with the ‘post and hope’ method? Let’s move from ‘fingers crossed’ to a strategy that genuinely delivers. In The Sales Momentum Club, you’re taking action. Action and accountability = results.
Ready to see consistent, predictable cash coming into your business as your new normal?
Three pillars to support your sales success
Inside The Sales Momentum Club, you’re supported by three core elements:
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The Learning Portal Filled with high-impact, practical tools, swipe files, templates, and on demand training to help you sell more, show up consistently, and take focused action.
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The Community The place for questions, feedback, accountability, networking, collaborations and regular opportunities to self promote. You’ll never feel alone in the work.
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The Monthly Events – Goal-setting sessions, Q&As, lead generation and follow-up sessions, all to keep you moving forward month after month.
What’s inside the Learning Portal?
You’ll find an ever-growing library of practical resources including:
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A 5-day on-demand sales sprint designed to generate sales fast
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10 editable digital product templates you can brand and sell in a day or use as lead magnets
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The ‘Sort Your Lead Magnet and Add 100 Subscribers’ challenge
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Lead Tracker, Lead Generation Ideas, outreach templates and swipe files
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Guest expert trainings on PR, SEO, ADHD strengths and more
This is your space to get results now, while also building sustainable growth for the long term.
More on what's waiting for you inside the club…
✅ Monthly goal-setting & action planning kickoff session with Anna
These sessions are the monthly check in, reset and go, you didn’t know you needed. We’re looking at what worked, ditching what didn’t, and setting big, scary, but totally doable goals. 30 minutes, join live or watch in your own time. You’ll leave fired up and laser-focused, knowing exactly what’s next - and feeling unstoppable. Get the balance between quick wins and real momentum.
✅ Monthly lead generation and follow up implementation sessions with Anna
Warning: You will make sales at or on the back of these sessions!!
✅ Monthly “ask Anna anything” Q&A
Stuck? Confused? Need a swift kick in the sales pants? This is your hotline for SOS sales moments. Whether you’re panicking over pricing or freaking out about following up, Anna’s there to give you honest, straight-up advice that doesn’t sound like it was copy-pasted from a business book.
✅ Weekly accountability
Tap in weekly and share your goals for the week then celebrate when you hit them. Because nothing feels better than crossing that task off your list and watching it lead to real, tangible wins!
✅ Training to tap into whenever you feel inspired and ready to take action
Your personal collection of business-boosting resources. From templates that actually make people buy, to scripts that sound like you (not some generic sales bot), to guides that take the guesswork out of follow-ups, it’s all here. Everything you need to keep building, selling, and scaling with ease in no time.
✅ A friendly, warm and supportive community of doers
Because talking to yourself about business gets really old, really fast. The Sales Momentum Club is exactly that - a club. We’re all in this together and we celebrate each others’ wins, hype each other up when we’re dragging, and share the kind of advice that makes you go “oh - why didn’t I think of that in the first place?!”
✅ Regular opportunities to self promote in the community
Weekly promotional opportunities: Share your lead magnets and your offers, prove your events and podcasts, seek collaborations and speaking opportunities amongst the network.
Running a business doesn’t have to feel like you’re in it alone and this is your place to find people who get it, who are right there with you, and who’ll cheer the loudest when you win.
Client Results
Member: Yvonne, Social Media Manager
Before I joined the membership I was coasting in business. Enquiries had started to dry up and my confidence was at all all time low. Being part of the membership has not only provided me a safe space to ask for support but Anna has shown me how to show up week after week and sell in a way that works. I'm much more confident offering my products and as a result I've made over £5k every month since joining despite it usually being my quietest time of year.
My Experience
Member: Emma, Retreat Facilitator & Coach
I have had my BEST ever sales months since joining Anna's membership last year. Plus she gave me the encouragement and advice to launch the next stage of my business I was holding back from (which has turned out to be a huge success!) I recently launched (and sold out) my retreat and have also launched my own membership community. Working with Anna has helped build my confidence, she gives amazing feedback and perspective, and super effective sales advice I have been able to implement immediately.
Real Results
Member: Rachel, Photographer
With Anna's guidance I've grown my audience, streamlined my processes to save time and money, added new income streams and best of all I now charge my worth! Last year I had my highest ever sales year and on track to smash that in 2023!I keep coming back to work with Anna and every time she blows me away with her business knowledge, loving support and general awesomeness! Anna is one of those rare business coaches who actually has three successful businesses under her own belt. She blends actionable steps and motivation with ease and joy. I love Anna! I've worked with Anna 1-2-1 and in groups and will continue to do so!
Momentum is what turns a “good month” into a consistent reality.
It’s the difference between waiting for sales and creating them.
Between feeling stuck and being unstoppable.
Meet Your Sales Momentum Club Host
Hi, I’m Anna,
If you’ve ever thought, “I hate selling,” I see you. It can feel awkward and intimidating. And if you’ve been trying to force yourself into the “shout louder, sell harder” box, it’s probably not working.
But you don’t have to be pushy, sleazy, or the loudest voice in the room to make serious money. And you certainly don’t have to dread selling.
Over the past 25 years, I’ve:
- Sold millions of pounds worth of services, products, and consultancy.
- Co-founded and scaled an international recruitment business to multi-7 figures before a successful exit.
- Led high-performing teams, worked with clients across 15 countries, and sold to corporates, governments, SMEs, and consumers.
- Built three very different businesses, each hitting six or multi-six figures within their first 12 months.
- Written a #1 bestselling book (Everything You’ve Been Taught About Sales Is Wrong, Probably) and spoken internationally on sales and business strategy.
I did all of this without ever changing who I am. I never pretended to be a super confident extrovert. I didn’t shout to be heard. I didn’t use pushy tactics. I simply found a way to sell that worked for me - quietly confident, values-driven, and unapologetically real.
That’s what I want for you, too.
When you’re stuck in the feast-and-famine cycle, sales can feel like a constant battle. Like you’re always scrambling for the next “yes,” with no idea how to make it steady or predictable.
But it doesn’t have to be like this anymore.
Momentum is the game-changer. It’s what turns sporadic wins into consistent, reliable income. It’s how you stop feeling stuck and start feeling in control. And it’s exactly what I teach in The Sales Momentum Club.
Because no matter what you sell - services, products, courses, programmes - there’s a strategy that will work for you. You just need to find it, own it, and run with it.
Selling isn’t about becoming someone you’re not. It’s about leaning into who you already are, showing up with confidence and integrity, and taking small, consistent actions that build into big, life-changing results.
If that sounds like something you’re ready for, let’s build your momentum.
No one teaches about sales like you do Anna. Using your approach which I have learned by taking part in your sales sprints has transformed my results and my business. Thank you!!
This challenge has helped me refocus on exactly how I want to serve my audience, and why selling is serving, not sleazy! As always with Anna’s content there’s been so much valuable and implementable advice. My win has been using the momentum and confidence from the group challenge to launch my biggest retreat yet (and it looks like it might sell out in prelaunch! 🤪😍)
My wins 🙌
👉 I am talking at an event at the start of March and I have two other potential options.
👉 I have called all of my warm leads and I have 3 bookings.
👉 It has given me the confidence to quote for a large contract of xxxxxx and I got the job!
👉 I have started a mailing list for a weekly email.
The easiest ‘yes’ you’ll ever say in your business?
- How many clients have slipped through the cracks because you didn’t follow up?
- How much money have you left on the table because you didn’t know how to make that sale happen?
- And how many times have you told yourself, “It’ll get easier,” or “I know what to do, I just need to do it?”
What you need right now is something simple. Something actionable. Something that actually works in real time.
And this is the easiest ‘yes’ you’ll ever say in your business. The Sales Momentum Club isn’t another empty promise. That is a guarantee. It’s a system that works, but ONLY if you work it.
It’s not about “hope” or “luck”. It’s about giving you the exact tools, steps, and accountability to finally take control of your sales - and your income.
For just £41+ VAT a month, you get everything you need to make steady, predictable income a reality.
Let’s break that down:
This isn’t another “maybe this will help” expense. This is an investment that will make money for you.
1️⃣ One sale = paid in full. If your average sale is £500, you’re covered for the whole year - and then some. Everything after that is profit. But it’s not just about one sale, is it? It’s about finally building a rhythm that brings in consistent income. No more wondering “will I make enough this month?” The strategies you’ll learn here don’t just make sales happen - they make them repeatable.
2️⃣ It's not a guessing game. You don’t need more vague advice or “just believe in yourself” BS. You need someone to hand you the exact steps you need to take, in the exact order, to make sales happen.
3️⃣ It’s designed for real people (like you). You don’t have to be a born salesperson. You don’t need to be a loud, confident extrovert who loves the spotlight. You don’t even have to like selling (yet). Selling doesn’t have to feel gross, awkward, or unnatural. It can feel good. It can feel right. And it will.
4️⃣ It keeps you moving. Motivation comes and goes. You know that. The Sales Momentum Club is about showing up and taking action anyway. It’s about having the tools, the accountability, and the support to keep going - especially on the days when it feels hard.
No more “I’ll do it later.” No more random bursts of effort that don’t lead anywhere. This is about building consistency that sticks.
"I've had a new member sign up today from a post I did last week! This sprint has been amazing, three new members in a week, two discovery calls booked in, and I've made a connection to co-host in person events with - all from the work I've been doing through the sprint. 🙌🏻🙌🏻🙌🏻"
"I wanted to thank you as a while sat with u on the training yesterday I made £500 through following up!! Thank you so much for the rocket up my bum I needed 🚀🙌🏻🧡 xxx"
"This is why Anna Payne is the best at sales strategy for introverted people like me.
I'm in her membership (I'm not an affiliate, just a fan girl!!) and yesterday I asked her for some quick tips to make a few extra sales.
I followed her tips and made seven sales. All in one day. And I didn't feel like sleazy little so-and-so.
Pretty cool, right?
Her membership is here - highly recommended!"
The Sales Momentum Club isn’t for everyone, and that’s the point.
So, let’s clear the air. If any of this sounds like you, we’re probably not a fit:
🚫 You’re looking for a magic wand
If you think joining means sitting back while the sales roll in, think again. You’ve got to be an action taker, not a spectator. You’ll get the tools, the strategy, and the support, but you have to bring the action.
🚫 You’re married to the same old excuses
“But this is how I’ve always done it.” If that’s your favourite line, this probably isn’t the space for you. Growth comes from trying new things and being willing to shake up what isn’t working.
🚫 You’re all about the pushy, hard sell
If you’re still stuck in the “always be closing” mindset, this won’t be your vibe. We sell with integrity here - building trust, value, and relationships. No sleaze. No spam. No thanks.
🚫 You just want to coast
If you’re thinking, “I’ll just join and see what happens,” you’re going to be disappointed. The people who win here are the ones ready to roll up their sleeves, show up, and get shit done.
🚫 You’re not ready to commit to yourself
This club isn’t about half-arsing your business. If you’re not ready to show up for you - your goals, your vision, and the income you want - then maybe come back when you are, and you’ll be welcomed with open arms!
Who this is for (spoiler: you’ll know it when you read it)
🔥 No more good month/bad month chaos. You want a steady, predictable flow of income that makes you feel secure and in control.
🔥 You’re over awkward sales calls, cringe DMs, and tactics that make you feel like you need a shower afterwards. You’re here to learn how to sell in a way that feels natural, confident, and effective.
🔥 No more overthinking. No more winging it. You’re ready to stop watching others succeed and start creating your own wins.
🔥You don’t have all the answers - and that’s okay. You’re ready to embrace fresh ideas, proven strategies, and the kind of accountability that actually gets you moving.
🔥 You’re craving freedom - not just financial freedom (though, yes, please) - but freedom from stress, self-doubt, and scrambling to figure it out. You want a business that works as hard as you do.
If that sounds like you, welcome! You’re exactly who we’ve been waiting for.
