Steady Sales = Serious Money
*This is where consistency pays off big time...

No more sporadic wins or inconsistent cash flow.
Welcome to The Sales Momentum Club, where you’ll finally have the tools, strategy, and action plan to make steady, predictable (and exciting!) sales your new normal. Success; your way and on your terms.

Everyone wants more sales. But here’s what most people don’t realise…
While quick wins are great, they’re just the start. This isn’t just about making a sale here and there - it’s about waking up to sales notifications and knowing your business is working as hard as you are. It’s about turning that “I hope this works energy” into “oh my God, it’s actually happening!” moments. On repeat. (And that feeling never gets tired)
Welcome to your sales renaissance...
⭐ Feeling like your sales could flow more freely? You’re dedicated and your passion is unmatched. Yet your results aren’t as predictable or substantial as you’d like. What if you could turn that sporadic success into a consistent flood of returns? That’s where The Sales Momentum Club steps in, upgrading your strategy to ensure your efforts yield satisfying returns every single month.
⭐ Done with the ‘post and hope’ method? Let’s pivot from hope-driven marketing and ‘fingers crossed’ to a strategy that genuinely delivers. In The Sales Momentum Club, you’re not just absorbing information - you’re taking action. Each month brings a new set of bite-sized, perfectly-aligned challenges that transform your big ambitions into even bigger achievements. Action and accountability = results.
⭐ Worried about the slow months? With strategically timed sales sprints - we’re turning the 'quietest' times of year into your most productive and profitable.

Ready to see consistent, predictable cash coming into your business as your new normal?
Here, we don’t just aim for ‘more sales’ - we make them hefty, habitual, and surprisingly easy.
🎯 Transform sporadic success into steady, predictable earnings.
You’ve already make some sales throughout the month, but they’re fleeting. More a happy accident than a predictable outcome. It’s time to change that. The Sales Momentum Club is specifically designed to stabilise your income in real time by turning those one-off wins into a regular occurrence. Whether it’s turning sporadic wins into predictable revenue or getting results even during traditionally “slow” months, you’ll finally feel like you’re running a business that works for you.
🎯 Every action is tied to a tangible outcome.
Every single task you undertake here is highly strategic and purpose-driven, and has been meticulously designed to boost your income - fast. From our monthly challenges that align perfectly with your business goals to the high-energy sprints that capitalise on key sales opportunities, every piece of the puzzle is designed to fit your need for growth and profitability
🎯 Real results, even during so-called ‘slow’ seasons.
Those times of year when sales usually slow are going to be transformed into the highlights of your fiscal year. With strategically timed sales sprints and challenges plus continuous action plans, you'll leverage every season's unique potential - from the summer holiday slump to Black Friday madness and beyond. We ensure that your sales momentum never stalls, so your business thrives year-round, no matter the external economic conditions.
Here’s what’s included and waiting for you inside the club…
✅Monthly Action Plan & Challenge
Each month, you’ll get a brand-new focus that’s fun, simple to action, and will drive results FAST - such as adding 100 new email subscribers, setting up that lead magnet you’ve been procrastinating on, or reviving cold leads and turning them into paying clients. Each challenge comes with everything you need - step-by-step instructions, ready-to-use tools, and weekly bite-sized action steps. Just quick wins and real momentum.
✅Monthly kickoff session with Anna
Once you’ve got your monthly challenge, this is where we break it down, step by step. Anna will walk you through the focus, show you exactly how to tackle it, and answer all those "but what about…?" questions you might have. You’ll leave this session with a clear plan of action, a dose of confidence, and that "hell YES, I can do this" energy to make it happen!
✅Weekly accountability prompts
We all have those weeks where motivation is dead on arrival. No judgement here! That’s where these prompts come in. They’re quick, actionable, and just the thing to remind you that you’re closer than you think - you just need to keep going. No fluff, just forward momentum, and more sales. Because nothing feels better than crossing that task off your list and watching it lead to real, tangible wins!
✅Monthly “ask Anna anything” live Q&A
Stuck? Confused? Need a swift kick in the sales pants? This is your hotline for SOS sales moments. Whether you’re panicking over pricing or freaking out about following up, Anna’s there to give you honest, straight-up advice that doesn’t sound like it was copy-pasted from a business book.
✅Quarterly 5-day sales sprints
You know the ones - those painfully slow months when you wonder if the universe has forgotten you exist? Not anymore. These 5-day sprints are designed to slap your sales into shape and give you a boost. Leads, offers, cash flow - it’s all happening in real-time. By the end of five days, you won’t just feel like you’ve got your sales mojo back, you’ll have the actual cash to prove it. If you've done one of my sales sprints before you know that participants regulalry generate additional hundreds and in scome cases thousands of punds of sales in a few short days. That's why we're making it a regular thing in here.
✅Quarterly review and goal-setting sessions
These sessions are the reset you didn’t know you needed. We’re looking at what worked, ditching what didn’t, and setting big, scary, but totally doable goals. You’ll leave fired up and laser-focused, knowing exactly what’s next - and feeling unstoppable.
✅A training vault to tap into whenever you feel inspired and ready to take action
Each monthly challenge in the club gets saved straight into the members' portal, so over time, this space becomes your personal collection of business-boosting resources. From sales email templates that actually make people buy, to scripts that sound like you (not some generic sales bot), to guides that take the guesswork out of follow-ups, it’s all here. Each month more tools, strategies, and templates will be added, so you’ll have a vault packed with everything you need to keep building, selling, and scaling with ease in no time.
✅Sales review workbooks
The only real way to celebrate your wins and learn from the flops is to track your progress. These workbooks aren’t about 'looking busy' they’re about getting real with yourself and your business. Each month, you’ll use these tools to see exactly what’s working (and what’s not), identify what will actually move the needle for your business, and stay on track with goals that are ambitious and achievable. By the end of each review, you’ll know exactly where to focus next to keep your momentum going strong.
✅A friendly, warm and supportive community of doers
Because talking to yourself about business gets really old, really fast. The Sales Momentum Club is exactly that - a club. We’re all in this together and we celebrate each others’ wins, hype each other up when we’re dragging, and share the kind of advice that makes you go “oh - why didn’t I think of that in the first place?!”
Running a business doesn’t have to feel like you’re in it alone and this is your place to find people who get it, who are right there with you, and who’ll cheer the loudest when you win.
Client Results
Member: Yvonne, Social Media Manager
Before I joined the membership I was coasting in business. Enquiries had started to dry up and my confidence was at all all time low. Being part of the membership has not only provided me a safe space to ask for support but Anna has shown me how to show up week after week and sell in a way that works. I'm much more confident offering my products and as a result I've made over £5k every month since joining despite it usually being my quietest time of year.
My Experience
Member: Emma, Retreat Facilitator & Coach
I have had my BEST ever sales months since joining Anna's membership last year. Plus she gave me the encouragement and advice to launch the next stage of my business I was holding back from (which has turned out to be a huge success!) I recently launched (and sold out) my retreat and have also launched my own membership community. Working with Anna has helped build my confidence, she gives amazing feedback and perspective, and super effective sales advice I have been able to implement immediately.
Real Results
Member: Rachel, Photographer
With Anna's guidance I've grown my audience, streamlined my processes to save time and money, added new income streams and best of all I now charge my worth! Last year I had my highest ever sales year and on track to smash that in 2023!I keep coming back to work with Anna and every time she blows me away with her business knowledge, loving support and general awesomeness! Anna is one of those rare business coaches who actually has three successful businesses under her own belt. She blends actionable steps and motivation with ease and joy. I love Anna! I've worked with Anna 1-2-1 and in groups and will continue to do so!
Momentum is what turns a “nice month” into a consistent reality. It’s the difference between waiting for sales and creating them. Between feeling stuck and being unstoppable.
Hi, I’m Anna,
I’m a huge introvert. I don’t love being the centre of attention, and I’m definitely not the loudest voice in any room. Selling has never been about being flashy or forceful for me - it’s about making real connections, having real conversations, and finding what works for you.
If you’ve ever thought, “I hate selling,” I see you. It can feel awkward and intimidating. And if you’ve been trying to force yourself into the “shout louder, sell harder” box, it’s probably not working.
But you don’t have to be pushy, sleazy, or the loudest voice in the room to make serious money. And you certainly don’t have to dread selling.
Over the past 25 years, I’ve:
- Sold millions of pounds worth of services, products, and consultancy.
- Co-founded and scaled an international recruitment business to multi-7 figures before a successful exit.
- Led high-performing teams, worked with clients across 15 countries, and sold to corporates, governments, SMEs, and consumers.
- Built three very different businesses, each hitting six or multi-six figures within their first 12 months.
- Written a #1 bestselling book (Everything You’ve Been Taught About Sales Is Wrong, Probably) and spoken internationally on sales and business strategy.

I did all of this without ever changing who I am. I never pretended to be extroverted. I didn’t use pushy tactics. I didn’t shout to be heard. I simply found a way to sell that worked for me - quietly confident, values-driven, and unapologetically real.
That’s what I want for you, too.
When you’re stuck in the feast-and-famine cycle, sales can feel like a constant battle. Like you’re always scrambling for the next “yes,” with no idea how to make it steady or predictable.
But it doesn’t have to be like this anymore.
Momentum is the game-changer. It’s what turns sporadic wins into consistent, reliable income. It’s how you stop feeling stuck and start feeling in control. And it’s exactly what I teach in The Sales Momentum Club.
Because no matter what you sell - services, products, courses, programmes - there’s a strategy that will work for you. You just need to find it, own it, and run with it.
Selling isn’t about becoming someone you’re not. It’s about leaning into who you already are, showing up with confidence and integrity, and taking small, consistent actions that build into big, life-changing results.
If that sounds like something you’re ready for, let’s build your momentum.
No one teaches about sales like you do Anna. Using your approach which I have learned by taking part in your sales sprints has transformed my results and my business. Thank you!!
This challenge has helped me refocus on exactly how I want to serve my audience, and why selling is serving, not sleazy! As always with Anna’s content there’s been so much valuable and implementable advice. My win has been using the momentum and confidence from the group challenge to launch my biggest retreat yet (and it looks like it might sell out in prelaunch! 🤪😍)
My wins 🙌
👉 I am talking at an event at the start of March and I have two other potential options.
👉 I have called all of my warm leads and I have 3 bookings.
👉 It has given me the confidence to quote for a large contract of xxxxxx and I got the job!
👉 I have started a mailing list for a weekly email.
The easiest ‘yes’ you’ll ever say in your business?
How many clients have slipped through the cracks because you didn’t follow up? How much money have you left on the table because you didn’t know how to make that sale happen? And how many times have you told yourself, “I’ll figure it out later,” or “I’ll just try to handle it on my own?”
What you need right now is something simple. Something actionable. Something that actually works in real time.
And this is the easiest ‘yes’ you’ll ever say in your business. The Sales Momentum Club isn’t another empty promise. That is a guarantee. It’s a system that works, but ONLY if you work it.
It’s not about “hope” or “luck”. It’s about giving you the exact tools, steps, and accountability to finally take control of your sales - and your income.
For just £35 + VAT a month (or £350 + VAT when you pay for the year in full - hello, two free months!), you get everything you need to make steady, predictable income a reality.
Let’s break that down:
- It’s less than what you’ve probably wasted on templates you’ll never use
- Less than your monthly coffee runs
- Hell, it’s less than what you might’ve thrown at ads that didn’t convert!
Except this isn’t another “maybe this will help” expense. This is an investment that will make money for you.
1️⃣ One sale = paid in full. If your average sale is £100, you’re covered for a quarter. £500 and you’ve covered the whole year - and then some. Everything after that is profit. But it’s not just about one sale, is it? It’s about finally building a rhythm that brings in consistent income. No more wondering “will I make enough this month?” The strategies you’ll learn here don’t just make sales happen - they make them repeatable.
2️⃣ It's not a guessing game. You don’t need more vague advice or “just believe in yourself” BS. You need someone to hand you the exact steps you need to take, in the exact order, to make sales happen. This is that. Every challenge, every prompt, every action plan is designed to make sure you’re not just thinking about selling - you’re actually selling, in real time.
3️⃣ It’s designed for real people (like you). You don’t have to be a born salesperson. You don’t need to be a loud, confident extrovert who loves the spotlight. You don’t even have to like selling (yet). This is built for introverts, overthinkers, and anyone who’s ever said, “I hate selling” or “I wish it could just be easier”. Selling doesn’t have to feel gross, awkward, or unnatural. It can feel good. It can feel right. And it will.
4️⃣ It keeps you moving. Motivation comes and goes. You know that. The Sales Momentum Club is about showing up and taking action anyway. It’s about having the tools, the accountability, and the support to keep going - especially on the days when it feels hard.
No more “I’ll do it later.” No more random bursts of effort that don’t lead anywhere. This is about building consistency that sticks.
"I've had a new member sign up today from a post I did last week! This sprint has been amazing, three new members in a week, two discovery calls booked in, and I've made a connection to co-host in person events with - all from the work I've been doing through the sprint. 🙌🏻🙌🏻🙌🏻"
"I wanted to thank you as a while sat with u on the training yesterday I made £500 through following up!! Thank you so much for the rocket up my bum I needed 🚀🙌🏻🧡 xxx"
"This is why Anna Payne is the best at sales strategy for introverted peepz like moi.
I'm in her membership (I'm not an affiliate, just a fan girl!!) and yesterday I asked her for some quick tips to make a few extra sales.
I followed her tips and made seven sales. All in one day. And I didn't feel like sleazy little so-and-so.
Pretty cool, right?
Her membership is here - highly recommended!"
The Sales Momentum Club isn’t for everyone, and that’s the point.
So, let’s clear the air. If any of this sounds like you, we’re probably not a fit:
🚫 You’re looking for a magic wand
If you think joining means sitting back while the sales roll in, think again. You’ve got to be an action taker, not a spectator. You’ll get the tools, the strategy, and the support, but you have to bring the action.
🚫 You’re married to the same old excuses
“But this is how I’ve always done it.” If that’s your favourite line, this probably isn’t the space for you. Growth comes from trying new things and being willing to shake up what isn’t working.
🚫 You’re all about the pushy, hard sell
If you’re still stuck in the “always be closing” mindset, this won’t be your vibe. We sell with integrity here - building trust, value, and relationships. No sleaze. No spam. No thanks.
🚫 You just want to coast
If you’re thinking, “I’ll just join and see what happens,” you’re going to be disappointed. The people who win here are the ones ready to roll up their sleeves, show up, and get shit done.
🚫 You’re not ready to commit to yourself
This club isn’t about half-arsing your business. If you’re not ready to show up for you - your goals, your vision, and the income you want - then maybe come back when you are, and you’ll be welcomed with open arms!
Who this is for (spoiler: you’ll know it when you read it)
🔥 No more good month/bad month chaos. You want a steady, predictable flow of income that makes you feel secure and in control.
🔥 You’re over awkward sales calls, cringe DMs, and tactics that make you feel like you need a shower afterwards. You’re here to learn how to sell in a way that feels natural, confident, and effective.
🔥 No more overthinking. No more winging it. You’re ready to stop watching others succeed and start creating your own wins.
🔥You don’t have all the answers - and that’s okay. You’re ready to embrace fresh ideas, proven strategies, and the kind of accountability that actually gets you moving.
🔥 You’re craving freedom - not just financial freedom (though, yes, please) - but freedom from stress, self-doubt, and scrambling to figure it out. You want a business that works as hard as you do.
If that sounds like you, welcome! You’re exactly who we’ve been waiting for.